Businesses nowadays rely too much on online transactions whether brick and mortar or e-commerce stores. Businesses with optimized websites have more advantages of capturing new leads and completing online transactions.
In the list of 37 Mobile Optimization Statistics for 2019, Search Engine Watch stated that 57% of all website traffic is attributed to mobile device searches. 51% of these mobile searches have the probability of completing a purchase because of a mobile-optimized website. 50% of mobile searches are aimed at local businesses. 66% of smartphone users consume their time on e-commerce sites specifically. 70% of these mobile users also complete a specific action within an hour. 50% of shoppers just in the US alone complete purchases using their mobile device.
The dilemma however is that, though some business websites perform well on desktops, some do not have an adaptable website interface when it comes to mobile devices. The reason is that most websites do not have a “mobile-friendly version” or “mobile responsive pages”.
Accelerated Mobile Pages or AMP is an on-page element that is essential to mobile website development. It means creating web pages that are fast loading, compelling, seamless and serves the functionality intended for the certain business website. AMP is a scalable version of your webpage that adjusts in a mobile device instead of having two different website versions intended for desktop users and mobile users.
Businesses essentially should have their own website to be found online. Far more than that, it must have a mobile responsive website version that can potentially capture and enable all business transactions.
At present, there still exists a lot of business owners with brick-and-mortar stores with no websites. There is also another portion of these businesses with their own websites but do not have a mobile-friendly version or also known as AMP (Accelerated Mobile Pages).
What then are the indications that a website is rated to have Google accelerated mobile pages?
Page Display Responsive
A website is said to be Google mobile-friendly when it properly adjusts its screen resolution without breaking important functionalities and acts exactly like a miniature version. Each of your web pages should pass responsive design testing across devices such as desktops, tablets, and smartphones. Back in the days when smartphones are not very popular use, there used to be websites with separate mobile sites too.
The fonts and tap targets (or Call to Action Buttons) must also adjust their size according to the device being used. The fonts must be readable enough. The tap targets must not be too close to each other (for example: sending an email being too close to making a call).
Optimized Media Content
Part of the mobile-first responsive web design is having media such as images, videos, and infographics that load fast, that is not pixelated and does not occupy the majority of your screen.
Given that mobiles have smaller screens than desktops, there is some menu on your website that can give extensive options. Now if we bring that to a mobile screen, this may complicate the appearance of your website and may even create a cluttered impression to your page visitors. The choice must then be limited (something that can fit into the mobile screen). Call to Action Buttons or Tap Targets must also have the right size and color to be visible enough for people who visit your website.
Your mobile website design may also have different navigation bars. The most common is the three stacked bars on the side of the above fold which is called the Hamburger Menu. The Hamburger Menu is commonly used to ensure that you get a clutter-free and responsive mobile web page design overall.
Included Search Function
Let’s be realistic. Mobile users can be very impatient sometimes in terms of navigating your website that they would rather type what they are exactly looking for and be landed on the page with that key phrase. Give your users the option to navigate at the same time search. One of the reasons a website might incur a high bounce rate is when people cannot find what they are looking for, so the tendency is, they exit your website and rather move to a competitor.
Optimized Page Load Time
One of the most common issues for web and mobile development services is when the site overall looks stunning, but it takes more than 3 seconds for your website to load. If amp-analytics is conducted to your site, basic speed issues attributed by high-resolution images, embedded videos may sometimes be resolved by website plugins. However, websites with too much data and media content may need the help of web developers who are trained highly skilled in backend web development. The web developer may also need to look into the HTML mobile friendly, CSS mobile layout, bootstrap mobile-first to ensure that your website achieves one of Google’s On-Page Ranking Factor, the “mobile friendly website”.
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