Outrank Your Competitors With These Simple Web Page Design Tips
You can never have a successful business online if your web page design isn’t that great. Let’s be real: in just seconds, anyone will judge the quality of the website based only on the looks of the site. In just seconds, your web layout can create a first and lasting impression. May it be the logo design, the website color schemes, or even the web fonts—every single one of these small details can greatly affect how your business will be perceived by your audience.
This impression is vitally important. Whether the impression made is correct or not, this will become the basis of your audience (which is your potential clients) to decide whether they will stay on your page to learn more about your services or leave your site to turn to your competitors.
In creating a website or doing business online, looks always count in building a solid brand identity. Here we gather some web page design tips on how you can create a quick and lasting good impression to outrank your competitors.
Logo? Keep It Simple, Stupid! (K.I.S.S.)
To start, we didn’t intend to be rude or insult you. The KISS which is translated to ‘Keep it simple stupid’ is a design principle that was in popular use by the 1970s. The idea of this design concept is that most systems work best if they are kept simple rather than made complicated. So how does it work in logo design?
Your logo design holds an important part in shaping your brand identity. A good company logo should follow the five concepts of logo design. Your business logo should be: simple, memorable, timeless, versatile, and appropriate. For us, simplicity should be the key goal of any logo design. This is because a simple logo is most of the time, if not always, memorable, timeless, versatile, and could easily match your business identity.
Although web page design plays an important part, we believe that the role of a business logo is to identify your business. A good company logo design should effectively convey the nature of the business or the owner’s intended message to its audience.
Pick the right website color scheme
Choosing the right website color scheme is a crucial part of building your business page. It is important to pick the dominant color, the accent color, the website background, as well as the color for your logo. And choosing the right color might be a bit tricky.
Depending on the color you choose, you can increase the effectiveness of your company’s branding methods. In just a few minutes, people tend to have a subconscious judgment over his or her environment based only on color (and by saying judgment, we don’t mean racism). According to research, within 90 seconds, people make a subconscious judgment about a product based on its color alone. In fact, 85% of shoppers are purchasing products based on color.
To pick the right website color scheme, we recommend knowing how color affects people’s emotional levels. For instance, the color red signifies energy and can increase heart rate and creates urgency. The Yellow symbolizes optimism and youthfulness. The color blue creates the sensation of trust and security. The black symbolizes power and sleekness. You see, every color carries meaning and emotion on it. Depending on the color you choose on your logo or web page, it can boost your branding identity.
Web fonts do matter
Today there are a variety of typefaces and graphic design fonts that you can use on your website. But not all of it can be good in your business. While using different types of web fonts on a page is a bit fun, you should be careful about what you choose for your business. Imagine finding a law firm or an SEO company that uses comic sans. Would you trust the web page? If your answer is yes, I’m worried about your decision-making. You get the idea, right?
You need to find the right font for your website. To do that, the first step is to know your brand personality. Just like the colors do, different types of web fonts also convey different personalities. Is your web page or business a traditional type or modern? Or perhaps do you want your site to be seen as fun and quirky? It is important that whatever type of font you choose, it should be aligned with your business.
To give you an example, if you want to make your website look both clean and modern, then sans serif fonts like Open Sans, Montserrat, and Roboto are an ideal choice. Sans Serif web fonts are most of the time for blog posts or articles because of their readability.
Serif fonts like Trajan and Garamond are sometimes considered as traditional typefaces, however, these kinds of fonts are effective in making the page look sleek, elegant, and professional. The Vogue logo and website are a good examples of this.
Keep in mind that you can also combine both serif and san serif web fonts. These are usually done in some more creative industries such as photography, fashion, and sometimes in coffee shop web pages. Just be careful mixing typefaces on one page. We suggest not using more than three web fonts. Be sure also that the fonts you combined complement each other.
Use stock photos
Do you know that the brain processes visual information 60,000 times faster than text? Furthermore, 65 percent of the population are visual learners. This is the main reason why you need to put high-resolution images or infographics on each of your pages. Putting stock photos on a web page is vital in a webpage because it can easily attract attention and convey complex messages in just a blink of an eye.
In SEO, the content is the King, but it is not the only factor that matters. Imagine having to read a blog post without single photos on the webpage. There’s a good chance that your audience will instantly leave your site. Putting images on your site is an effective way for you to connect and engage with your audience. Most people, if not all, would prefer content on a beautifully designed page rather than a page full of text.
But don’t overdo it. We know how tempting it is to put many stock photos on your page because of the abundance of sites today where you can get royalty-free images. However, putting too many stock images will have a negative effect on your site. Make sure that the stock images and the content work harmoniously communicating the information it needs to deliver to the audience.
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