In today’s digital age, it is quite amusing to hear that there are still a lot of small to medium businesses that have yet to maximize the benefits of digital marketing . Online marketing has been proven to surpass that of traditional marketing in terms of cost efficiency and long term results.
According to SEO statistics, just in the US alone, an estimated 236.5 million people perform an internet search. This data will even increase to 239.1 million by 2020. People make use of internet search engines such as Google, Bing and Yahoo. Having said this Google holds 74.75% of the search engine market share which dominates the world wide web. 93% of online experiences begin with a search engine, however, only 75% of users don’t scroll past the first page of the search engine results page (SERP). It’s also been said that search engines drive 10 times more traffic to shopping sites than social media.
By now, you may be having some idea as to why it is important for your business to get found online, mainly, appearing in the google search engine. Google has the most market share which equates to more online visibility as per google search performed. The more your business presence is found online, the more likely you are to increase your leads and sales conversions. Most searched on google today are not just gravitating on the informational aspect. A lot of transactions are now being done online by people who would like to save their precious time compared to traditional shopping. So imagine how much potential revenue can you accrue in seconds of performing a Google search.
This is the very essence of SEO or Search Engine Optimization. Its goal is to create long term results for small to medium businesses by increasing its website traffic through keywords or google top searches for a specific industry or action that internet users would normally look for. People nowadays are getting more and more impatient too. When they search for something online, the tendency is that they would like to land unto the narrowed down results where they can perform the intended action such as calling a local business to order food or inquire for repair services, purchase a product, download a file, or enroll for a specific membership.
A lot of business owners may also have qualms for getting seo services for their business because they are unsure about the return of investment. This should not be the primary concern you should have. There are many Digital Marketing Agencies that will enable your business to obtain website ranking by helping you appear in google listing. Think about it this way, every time you search the web how many times have you landed on interesting websites or internet ads that made you decide to make that purchase for an item or perform any other specific action. If you are a business owner, that should also be your end goal. You want to be found on Google not because it looks cool to be online, but, by the clear intention of helping your business grow in terms or revenue.
To appear in google pages, think about your business niche in general. That’s what your search terms or keywords should be aligned on. List down your top products or services so the SEO Strategist who will work alongside with you will have a clear understanding of your website pages to optimize. And last, what are the actions you desire to reflect on your business website. A good example is you are a local plumbing business wanting to increase the number of phone inquiries up to the acquisition of your services.
Once you have all these tinkered, you can start consulting an SEO expert or a Digital Marketing Agency to help you funnel your business goals and put them to execution.
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